Ice Cream and Frozen Deserts : A Commercial Guide to Production and Marketing (0471153923)

This comprehensive guide to the commercial production of ice creams and frozen desserts for retail or wholesale operations covers planning and starting up a business, marketing and merchandising, production and service.

Product details

• Format Hardback | 560 pages
• Dimensions 162 x 237 x 24mm | 826g
• Publication date 08 Jan 1998
• Publisher John Wiley & Sons Inc
• Publication City/Country New York, United States
• Language English
• ISBN10 0471153923
• ISBN13 9780471153924
• Bestsellers rank 1,065,456

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